Global Project

Google Home Evaluate the new Google Assistant retail spaces in Seoul


  • Establish improvements and directions through user research for display configuration
  • Evaluation of shopping experience using the Shop Along and 1:1 user interviews
  • Evaluation of effectiveness at driving product understanding
  • Assess the effect of the displays on product metrics
Facebook Korean users’ Usage Behavior of Newsfeed and Video contents


  • Deduct needs & pain point and analysis using behavior of Facebook Korean users
  • FGI for 35 Over Groups such as Teenager, University Student, Young Professional
  • Observe the actual using behavior through the methods such as 1:1 Intercept Interview, collect VOC, deduct insight