Since our founding in 2002, we have been growing steadily as a UX service provider operating at the forefront of this fast-changing digital era.

We are dreaming of a new leap forward as a comprehensive design consulting company focusing on user experience that combines smart future technology and environment.


  • 2019

– MOU signed by AI Research Center at Korea University
– K-Design Award, Gold Winner (Purisoo+)
– GOOD DESIGN AWARD, Silver Prize (Purisoo)
– U2 System, Inc. U.S. FDA Registration (Registration No.: 19848554130)


  • 2018

– Portable Water Purifier Bottle “PURISOO” Launching ( www.purisoo.com )
– Red Dot Concept Design Award, Winner
– Japan Good Design Award


  • 2017

– “K-BrainPower” company, designated by The Ministry of Trade, Industry and Energy
– Excellent Design Company in Korea, awarded by Korea Institute of Design Promotion
– Red Dot Design Award, Winner


  • 2016

– Registered as an official design specialist firm (Comprehensive Design Field) (KIDP)


  • 2015

– Registered as Facebook, Inc (US) vendor


  • 2012

– Registered as LG U+ cooperative firm
– Established UX Fellows Networks (25 countries)


  • 2010

– Established User experience professionals’ association Korea (UXPA Korea)


  • 2009

– Established overseas global UX alliances (US, Europe, India)
– Registered as Hyundai Motor Company’s UX research partner


  • 2007

– Acquired INNO-BIZ certification


  • 2006

– Renewed SMBA venture company certification


  • 2004

– Registered as an official design specialist firm (Comprehensive Design Field) (KIDP)
– Established Emotional UX Convergence Lab (KOITA)
– Acquired SMBA venture company certification
– Selected as outstanding quality innovator and customer service provider by Hankookilbo (UI category)


  • 2003

– Registered as Samsung Electronics’s UI/GUI partner


  • 2002

– Inaugurated U2 System, Inc.